Planning out your campaign is the next step in the process of preparing your Kickstarter. Let’s take a look at how to get your campaign ready to launch.
First and foremost, we should always bear the economics in mind when mapping out your pledge tiers. The most effective way would be to head over to Unicool’s website (https://unicoolgames.com) to request a quote for your game. When submitting your RFQ, be sure to include pictures of any unique or special components. It’s recommended to include any game-specific requirements like pieces that need to fit together. One of Unicool’s Project Teams will contact you with any questions after reviewing your quote request, and can serve as a valuable resource as you refine your game and campaign. Sounds pretty cool, isn’t it?
Designing/developing the game with manufacturing in mind
Unicool understands that your game design is your own creation that you’re proud of, and we respect your artistic freedom. However, we provide valuable advice based on our extensive experience working with numerous game publishers. We believe that a healthy profit margin is crucial to successfully delivering your product to customers. To achieve this, it is important to bear manufacturing in mind during the design process. Here are a few tips we recommend:
- Aim to fill full card sheets to optimize the number of cards in your game.
- Keep components small to reduce box size.
- Use tokens with the same shape to minimize the number of punch board diecuts needed.
- Utilize standard components in lieu of custom designs to save tooling costs.
By applying these suggestions, you can bring down manufacturing costs and increase your game’s profitability.
Determining your game’s MSRP (Manufacturer’s Suggested Retail Price)
This is crucial after calculating the manufacturing cost and shipping to your warehouse.
Keep in mind that crowdfunding platforms, pledge managers, and credit card processing services charge fees, typically around 5-10% of your funding. Factoring these costs in, you should be able to formulate pledge levels, stretch goal levels, and your overall funding goal.
Fulfillment
It’s of paramount importance to ensure that your backers receive their rewards promptly and accurately. While some creators do their own fulfillment, many opt for a fulfillment company to ship the games to backers.
Unicool can split your shipment between multiple fulfillment partners or destinations, which is especially helpful for international backers to avoid taxes and tariffs. Pls be aware that final weight and shipping costs may differ, but your Project Manager can provide more accurate estimates during production. So don’t hesitate to reach back out when things firm up then.
